Sep 9, 2024 | Blog, Marketing, Online Sales Team, Small Business Marketing Strategy
7 Ways to Convince Prospects that You are the Right Company for Their Needs
When you go into business, you believe you have something special to offer to your customers. It’s important to identify that aspect of your business that makes it stand apart from your competitors. Especially, when in a highly competitive industry.
We believe; that for us, it is exceptional customer service. For some, it might be an innovative product or a strong brand. How you get this across to a prospect can make all the difference when you’re faced with a new opportunity. Here’s some ideas:
- Listen and seek to understand your prospect’s challenges and address their specific situation.
- Provide a solution to their problems, not just a product.
- Provide industry knowledge and educate them about your product by providing detailed descriptions of your products or services.
- Be transparent and reliable.
- Be aware that skeptical buyers are wary of jargon that sounds good but doesn’t mean anything.
- Learn the opinion of the person you’re speaking with and take that opinion seriously.
- Direct your prospect to a satisfied customer’s testimonial. (And don’t forget to ask for these testimonials to add to your website.)
If you are already doing these things, awesome! But sometimes, we can lose sight of what’s important to the prospect. We know what we can do for them. We know we can do the job and do it well; but, how we communicate that is what bring us the sale!
Apr 15, 2024 | Online Sales Team, Online Sales Team Part 1
How to Make Your Website Your 24 Hours a Day, 365 Days a Year Sales Team
Building Your Website to Work for You | Part 1
Your website has great potential to work for you as well as a full time sales team if it is designed to work as one.
1. Equip Your “Team” with the Right Tools
- First of all, you’ll need a well designed, professional website
- Optimized for all mobile devices – most people are looking at your website on their phones so it must be ready
- Optimized for the search engines so you can be easily found in the search results
- A fast website; one that loads quickly so as not to keep the visitors waiting
- Great content
- Good quality images (preferably of your own products)
- Security to provide safety for your business and your visitors
- e-Commerce if possible
2. Basic Communication Tools that Need to be in Place
- Contact information either using forms or with phone number links at crucial places throughout your website.
- A chat option is helpful for instant communication. Join Chat is a very simple chat box to install and configure.
- A good CRM platform such as Zoho, Salesforce, or Oracle to keep track of visitors who interact in some way with your website.
Next Week: Setting Up Your Website to be Your Sales Team | Part 2
Mar 1, 2024 | Blog, Content Marketing, Marketing, Small Business Marketing Strategy, Social media marketing, Web Design
Creating Good Content for Your Website and Why it’s Important
Often, in conversation, it’s not what you say, but how you say it that can make all the difference in the world. The same principal can be said for your website content. There are many ways content can be presented, and how it’s presented might make the difference between increasing customer interaction and a customer closing down your website as soon as it’s opened.
Video
Videos provide an entertaining way of presenting content in a short period of time. Because it allows for movement, videos can invoke more impact through motion graphics, visual effects, and musical scoring. Videos can be used to communicate different types of information such as how-tos, demonstrations, testimonials, facts, and statistics.
Charts and Graphs
These have been used for years for visually presenting data. They have their place particularly when providing data in business meetings or research. Statistics add more credibility to your content, but reading them in textual form make them hard to grasp. Turing text into a visualization like a chart or graph makes it easier for people to see why those figures are important.
Infographic
Being a designer, this is my favorite. Infographics have been around alot longer than we think.
Infographics are a great way to present study findings, statistics, and complex information in a way that users can easily grasp and understand. So instead of going through long texts, infographics presents all that essential information at a glance.
You might ask, how are these forms of content used in your marketing. The great news is that once you have them, they can be repurposed in many ways. For example, this article started as an email. The email is created like an outline; snippets of information so as not to force the reader to read through paragraphs of text.
For this blog article, we added a bit more text to the email format. After publishing it here, we post it to various social media platforms. Finally, fleshing out the “outline” more, we use the same content for our newsletter. Developing this process even further, you can create a series of articles on one topic, turn it into an e-book and offer it on your website for people to purchase and download.
As an example of “it’s not what you say, but how you say it,” I created an infographic based on the three forms of content mentioned at the beginning of this article. Which is more interesting to view? Which helps you grasp the data easier? Which takes less time to read?
