Simple and Smart Marketing Strategies to Grow Your Business

For small and medium-sized businesses, marketing doesn’t have to mean doing everything — it means doing the right things…consistently.

The most successful businesses focus on simple strategies that build visibility, trust, and steady growth over time.

Here are a few smart marketing moves to focus on this week:

Social media doesn’t have to be complicated

A simple but consistent post on your most appropriate social media platform keeps your business visible.

• Something as simple as a new product or service, a new vendor or a new employee.
• A great educational tip might be a picture or video of a before and after.
• Or perhaps you can post a business conference you attended or organized.
• Or share tips on how your customers can use your product or service.

You don’t want to just promote, you want to educate and help.

Social media doesn’t have to be overwhelming.

Just pick the one platform you think would work best for your target market and post consistently on that one. Chose one goal for your posts for the month and post all you can around that goal. For example, if you sell vacuum cleaners and you want to increase your sales for this month, all your posts could be built around that one goal.

Use your website and link it to social media

Your website should be used to educate your customers or prospects. Updates, additions, landing pages all can be posted on social media both to stay visible, promote new content, and to draw people to your landing page to start to build a mailing list.

Follow up on comments to build a community

Be sure to monitor your social media. It’s important to acknowledge anyone who responds to a post…whether good or bad. Don’t be afraid of criticism. Just acknowledge their concerns and ask how you can fix the problem.

👉 If you’re wondering whether your current marketing is actually helping your business, schedule a strategy call and let’s take a clear, honest look at what’s working—and what isn’t.

Stone Mountain Solutions