Building Your Website to Work for You | Part 1
Your website has great potential to work for you as well as a full time sales team if it is designed to work as one.
1. Equip Your “Team” with the Right Tools
- First of all, you’ll need a well designed, professional website
- Optimized for all mobile devices – most people are looking at your website on their phones so it must be ready
- Optimized for the search engines so you can be easily found in the search results
- A fast website; one that loads quickly so as not to keep the visitors waiting
- Great content
- Good quality images (preferably of your own products)
- Security to provide safety for your business and your visitors
- e-Commerce if possible
2. Basic Communication Tools that Need to be in Place
- Contact information either using forms or with phone number links at crucial places throughout your website.
- A chat option is helpful for instant communication. Join Chat is a very simple chat box to install and configure.
- A good CRM platform such as Zoho, Salesforce, or Oracle to keep track of visitors who interact in some way with your website.