Small Business Marketing Tips for a Poor Economy

Whatever you do, don’t stop marketing when the economic conditions aren’t favorable. The economy will improve at some point and you’ll be ahead of the game once it does. Keep your small business presence in your market. It also provides your target market with the confidence that your business is still thriving and healthy.

• Be strategic with your marketing and advertising efforts. This is where a marketing plan will be helpful. A marketing plan is a roadmap to your destination to keep you from getting lost and wasting precious time and money.
• Focus on your existing customer base and reward their loyalty with a loyalty plan or referral program.
• Create content that is informative and valuable that will help your target market. For example, a landscaping company might consider creating a calendar with gardening tips or advice to give to their loyal customers.
• Use data insights to show the value of your marketing and increase profitability.
• Remain agile and ready to pivot at any time. Read the book “Who Moved my Cheese?” for the reason why being open to change in your business is important.
• Consider doing videos and podcasts, to attract and build trust with customers.
• Improve the affordability of your offerings.

If you’ve never done a marketing plan, now is the time. With the New Year coming up, this is great time to review your marketing strategies to determine what has worked, what needs to be changed, and what new strategies can you add.

Download a Marketing Plan Template
You can download a marketing plan template HERE. If you need help in determining new strategies, we would be happy to help you. Just fill out the contact form at the bottom of the page and we will contact you.