7 Ways to Convince Prospects that You are the Right Company for Their Needs
When you go into business, you believe you have something special to offer to your customers. It’s important to identify that aspect of your business that makes it stand apart from your competitors. Especially, when in a highly competitive industry.
We believe; that for us, it is exceptional customer service. For some, it might be an innovative product or a strong brand. How you get this across to a prospect can make all the difference when you’re faced with a new opportunity. Here’s some ideas:
- Listen and seek to understand your prospect’s challenges and address their specific situation.
- Provide a solution to their problems, not just a product.
- Provide industry knowledge and educate them about your product by providing detailed descriptions of your products or services.
- Be transparent and reliable.
- Be aware that skeptical buyers are wary of jargon that sounds good but doesn’t mean anything.
- Learn the opinion of the person you’re speaking with and take that opinion seriously.
- Direct your prospect to a satisfied customer’s testimonial. (And don’t forget to ask for these testimonials to add to your website.)
If you are already doing these things, awesome! But sometimes, we can lose sight of what’s important to the prospect. We know what we can do for them. We know we can do the job and do it well; but, how we communicate that is what bring us the sale!