Content marketing statistics suggest that content marketing revenue amounted to 63 billion U.S. dollars in 2022, and according to the latest forecasts, the content market industry is set to reach 107 billion U.S. dollars by 2026. What is content marketing? It’s a strategic marketing approach focused on creating and distributing relevant online content for a clearly defined target audience. Surveys and reports have repeatedly shown that companies of all sizes across various industries turn to content to foster brand awareness, educate audiences, and generate revenues. Especially following the outbreak of the coronavirus (COVID-19) pandemic, which saw a rapid boost in consumer demand for valuable and compelling online content, businesses rapidly embraced this form of marketing and allocated ever-increasing budgets towards it. Read more…
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