A nicely designed and well functioning website cannot be understated. A small business owner wears many hats. If they don’t have someone to manage their websites, the website could quickly become outdated leaving your on-line sales team without the tools needed to function as it should. Remember, your website is the front door to your online reputation. If you don’t want to have someone else to manage your website, make sure you have the tools in place to keep your sales team working.
Theme Options
If you use WordPress to build your website, there are a number of theme options that will let you build exactly the type of website you need to function as a sales team. Here’s a list of the top 7 theme builders (according to my research) and their corresponding links to their websites.
Out of these, I have personally used Oxygen and Divi; however, I do plan to try Elementor and Beaver Builder in the near future and create a list of my own based on my personal experience with each of them.
Hosting
With these theme builders, you can use the hosting company of your choice as opposed to theme builders that host your site for you. This is not a choice I would recommend as you are often forced to have their brand at the end of your domain name unless you pay for a pro version. The only branding that should be associated with your website is your own!
Support
These theme builders also come with support in case you run into a problem as you’re building your website. While the support is very good, it doesn’t beat the support of having dedicated customer service when you have someone else build your website. By dedicated support I mean, the ability to speak to and work with one person who knows all about your website.
Next week, I’ll provide a list of the types of elements that need to be in place to create a website that can function as your sales team.