In Part 3, we discussed the best themes to use if you want to create your website to function as a sales team; but how do you prepare your website to function as a sales team?
Prepare your online sales team (OST) as you would prepare your in-house sales team (IST). Obviously an OST can’t replace the value an IST brings; but for the small business that doesn’t have staff; this is an excellent way to make the most of your website. It will provide some of the benefits of an IST and will remove some of the hats the small business owner has to wear.
The importance of a well designed website can not be understated for the small business owner. Your website must be viewed as an investment in the future of your business because like it or not; the world of digital commerce is here to stay. Let’s make a comparison of an IST and an OST. But first let’s examine the duties of a sales team in general.
What does a sales team do?
- Promotes your business
- Brings awareness to all your products and services
- Makes the sale
- Discusses upsells and cross sales with the customer
- Makes customer aware of loyalty programs
- Explains the payment and shipping methods
- Checks inventory
- Follows up with the sale
- Customer service before and after the sale
- Stays in touch
Next week, we’ll look at each tool more in depth.
