Setting up Your Website to be Your 24-hour Sales Team | Part 8 | Arranging Your Content to Interest the Buyer
Arranging Your Content to Interest your Visitor
If you completed your buyers’ persona, you may have a better understanding of who your customers are, what interests them, and how to communicate with them. This will make it is easier to understand what type of content you should add to your website to grab their attention.
When a customer visits a website, they want to see how you can help them versus seeing information that’s all about us and our credentials. While that’s important, they can go to the About Us page to get that information.
The question is, what do your customers want to see that will help them satisfy the need or want that they are searching for? If this information isn’t there, they will leave your website, your bounce rates will increase and they will go to your competitor.
So in a nutshell:
- Know what your customers need or want
- Does your homepage let them know how you can help them the moment they land there, or do they have to search for what they are looking for?
- After your initial announcement about how you help your customers, do you provide information that further explains how what you sell can address their need?
- Do you go on to explain and answer any potential questions they may have?
- Do you have Call to Actions throughout the homepage?
Our Monday Morning Marketing page is an example of this process. You can download a marked up version of the live page to compare to the live site below.
We hope this will be helpful. If you have questions, don’t hesitate to contact us.