Monday Morning Marketing
Articles and Updates
7 Ways to Convince Prospects that You are the Right Company for Their Needs
7 Ways to Convince Prospects that You are the Right Company for Their Needs When you go into business, you believe you have something special to offer to your customers. It’s important to identify that aspect of your business that makes it stand apart from your...
Setting up Your Website to be Your 24-hour Sales Team | Part 8 | Arranging Your Content to Interest the Buyer
Arranging Your Content to Interest your Visitor If you completed your buyers’ persona, you may have a better understanding of who your customers are, what interests them, and how to communicate with them. This will make it is easier to understand what type of content...
Setting up Your Website to be your 24-hour Sales Team | Part 10 Adding Contacts to your CRM
Part 10 | Setting up Your Website to be your 24-hour Sales Team Getting Started | The Advantages of Adding Contacts to your CRM EfficiencyHaving all your customers’ information in one place and at your fingertips is not only efficient but it creates easy access to...
Setting up Your Website to be your 24-hour Sales Team | Part 9 Installing your CRM to Power Your OST
Part 9 | Setting up Your Website to be your 24-hour Sales Team Installing your CRM to Power Your OST A CRM is a Customer Relationship Manager and it has all the tools you’ll need to enable your website to act as an Online Sales Team (OST). Below you can see a...
Setting up Your Website to be Your 24-hour Sales Team | Part 7 | Buyers’ Personas
Business owners know who their target market is, but how much do they know about them? For example, once they know about your business, what makes them want to purchase from your business versus the competition? What are their buying habits? How much are they willing...
Setting up Your Website to be Your 24-hour Sales Team | Part 6 | Getting Started Developing Your OST
I’ve been writing about how to turn your website into an Online Sales Team (OST); perhaps, you’ve made the decision to upgrade your website to one that operates as an Online Sales Team (OST). What do you do now? How do you start? If you read the last article, “Setting...
Setting up Your Website to be Your 24-hour Sales Team | Part 5 | Drawing Visitors to Your Website
Getting Started Whether you have a new business or an established business that you want to expand; before your online sales team (OST) can “sell” to your customers, it must know information about your customer. The way you collect this information is by including...
Setting Up Your Website to be Your 24-hour Sales Team | Part 4 | Comparing Your OST to an IST
What is needed for your website to operate as a 24-hour sales team? In Part 3, we discussed the best themes to use if you want to create your website to function as a sales team; but how do you prepare your website to function as a sales team? Prepare your online...
Setting Up Your Website to be Your 24-hour Sales Team | Part 3 | The Tools You’ll Need
In the last issue, we discussed in general, the important features of a well designed website. In this issue, we will get more specific with what tools you need to set up your website to be your 24-hour sales team. A nicely designed and well functioning website cannot...
Work with Us
We work with small and medium businesses to provide marketing that is best for their businesses rather than a cookie cutter marketing approach. Marketing strategies aren’t all one size fits all. Let us know how we can help.